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| The Importance of Promotional Products |
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FAQS
Q. Why is Specialty Advertising so effective? A. All advertising depends upon the customer being ready, willing and able to respond to an ad. Trying to have your advertising reach your customer at the exact moment he is ready, willing and able, is close to impossible. Specialty advertising waits for the customer to get ready, be willing and be able to respond. All other advertising is lost if it does not hit at the perfect time. Q. Do I have to spend a lot to be sure my advertising will work? A. Properly designed specialty advertising is an investment in your business, not an expense. To be sure your return on that investment is a good one, it is not necessary to invest large budgets. Programs are developed that will fit your budget, and can be expanded as your business increases. Unlike all other media that requires additional expense to repeat your message, specialty advertising will repeat your message for as long as the specialty item is in use - sometimes for years! Q. How do I know what specialty item to use? A. Many times, the specialty item that will carry your message is the last thing to be decided upon. We will assist you in all aspects of developing an effective advertising plan, including product selection. Q. How long does it take to give out the specialties? A. Distribution of your specialty advertising materials is a critical part of a complete program. A lot will depend on the objective you have for the advertising you are doing. Some distribution takes place in a single day or even a few hours. At other times, a distribution plan might run a few weeks or could involve a continuous year-round program. For the most effective advertising Q. I have tried specialties before and they didn't work. How do I know that you are different? A. Chances are that your original decision to use specialty advertising was a good one - it is a powerful way to improve your business. If a previous attempt did not meet your expectations, there probably was a problem with one or more of the parts of the program. We can help you find the problem and insure that your future specialty advertising programs are successful and profitable for you. Q. What makes Ad-Boosters and Kaeser & Blair so good? A. As one of the oldest and largest specialty advertising companies in the United States, K&B can call on a vast background of proven methods and tried and true ideas to create highly successful programs for you. We are backed up by the best service staff in the business. Most of all, all of us associated with K&B love what we do and know that successful specialty advertising programs will begin a long and profitable relationship between your business and ours. Q. How do I know if specialty advertising is right for my business? A. While specialty advertising is more of a universal ad media than any other, there are always exceptions. We will honestly evaluate your specific needs and make recommendations. If specialty advertising is not for your business, we will tell you - up front!
FACTS
Every business or institution can benefit from the most effective method of advertising - specialty advertising and it is the best promotion or publicity value available without exception of any advertising media.
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No waste - you can target only your best customers or potentials customers.
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Lowest cost per ad impression made (CPM).
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Longest repeat exposure period of any media.
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Accepted as a gift by your customers.
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Will increase customoer traffic.
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Will keep your telephone number in front of your customers better than the yellow pages, without exposing them to your competitors, and at a lower cost.
Promotional products give you the most BANG for your buck when it comes to your advertising needs. Getting your information in the hands of potential customers is what it's all about, and nothing does the job better than promotional products. Studies have shown the promotional products outlast most any type of advertising, such as classified ads, radio commercials and TV spots, and have the ability of staying visible to your customers for years to come. Best of all, there are 1000's of unique promotional products to choose from, and price ranges to meet any financial plan. Whether your budget is $10 or $10,000, we have a vast array of products for you to choose from to accommodate your needs.
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| Ad-Boosters Advertising Specialties & Promotional Products 323 Lumpkin St. Winder, GA 30680 678.227.0540
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